Founded in September 2012 by Françoise Laborde and Laura Lemens Boy, “For Women in Media” was established to encourage and support women to find their place in the French TV and digital media industries, whether it be on-air and on-line and or within senior management positions. The PFDM association gathers the leaders of the media concerned by the image and of the place of the women in the media. It also aims at helping the young generation to find its place.
Why was this association made for?
Associations of Women in Media have long been in existance in many countries such as the USA or the UK, but not in France. To rectify this we decided to act and in 2012 created Pour les Femmes dans les Médias (For Women in Media). This active and ambitious organization is conceived as a “Think Tank” aiming to be a true laboratory of ideas and offering concrete means of action to support women and to promote the image of woman in medias.